Frames of Reference Blog

A  blog for marketing professionals and entrepreneurs offering original and reposted video production advice from the experts at ReelSmart. Helping you crack the code on strategic video content marketing. 

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Monthly tips and tricks from our expert video team.

Shoestring Videos is now ReelSmart!

Shoestring Videos is now ReelSmart Productions! Our name has changed to align better with our mission of serving NYC and beyond with smarter, more effective video production and video consulting solutions.