Smarter Video Services - ReelSmart.

We help you breeze your way to the top of the video production learning curve with smarter content that will get result for your brand. We’ve got you covered with all the core services you’d expect from a top video production company: videography, audio, lighting, editing, animation and VFX. But for those looking to take things to the next level, we also bring the smarts of a marketing consultancy.  Get smarter video production. Get ReelSmart.

Shooting With Style We shoot with multiple Canon cinema cameras and lenses to provide a sharp, artistic look for all of our projects. Shooting Smoothly From high-end fluid-head tripods, to steadycams and sliders, and even vehicle rigs, we offer a range of mounts to capture the most engaging, dynamic shots.
We’ll help you immerse your audience in the clear, crisp sound from our full range of audio solutions including lavaliers, boom mics, spot mics, and professional PA connections.
We offer the right lights and lighting modifiers to ensure the perfect tone, color and exposure for every scene we shoot.

We harness the power of the Adobe Creative Cloud to give your final product everything it needs to really pop: from elegant, contemporary motion-graphic titles and lower thirds, to enhanced audio and even special effects.

Our formula for success

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Style

We are sticklers for style. Our team of videographers, editors, animators and other professional artists will make your video project stand out with a contemporary high-end aesthetic, at a reasonable price.

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Story

Commercial video production is not about selling products or services; it is about engaging customers at different points in their buying journey. We find the right narrative formula to connect with your specific audience.

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Strategy

Good online video should provide better exposure for your brand. We start every project by honing in on the specific purpose of your video, such as brand awareness, and help you develop a distribution strategy.

Simple, but effective process

Free Consultation and Quote

The road to better video starts with a simple email. Just tell us a little about your vision and the budget you’re working with and we’ll follow up to arrange a free consultation.

Pre-Production

The in-depth planning and prep stage. We can handle all the essentials including concept development, the scripting, talent casting, site scouting and other logistical details. For those looking to develop a comprehensive video marketing plan, we'll also offer a deep dive strategy session to ensure your content aligns with your objectives.

Production

Lights, camera, action. We’ll handle the heavy lifting of managing and directing the video shoots; but we’ll also keep in close contact with your team to keep everything on pace and on budget.

Post-Production

To the editing stations! With shooting finished, we’ll trim into shape and polish the final video product to a glossy shine, with all the tricks of the trade - color grading, audio enhancement, music curation, motion graphics and more. Editing occurs in multiple rounds to make sure your vision is fully realized.

Digital Marketing

If your package included a strategic marketing component, we’ll optimize the content to make the search bots happy, push it out through the right channels to ensure maximum exposure, and continue optimization and reporting on KPIs.

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Shoestring Videos is now ReelSmart!

Shoestring Videos is now ReelSmart Productions! Our name has changed to align better with our mission of serving NYC and beyond with smarter, more effective video production and video consulting solutions.