Smarter Video Services. ReelSmart.
ReelSmart is commercial production company based in NYC that helps you breeze your way to the top of the video production learning curve with smarter content that delivers results for your brand campaigns. We’ve got you covered with all of the core services you’d expect from a top video production company: videography, direction, editing, concept development, scripting, motion graphics, VFX, and more.
But we also specialize in video-first marketing strategy: creating targeted content to produce measurable results at every stage of the sales funnel.
Better video content is just a few clicks away
Whether you know what you need or could use some professional advice on how to better harness the power of video marketing content, we’re here to help. Contact us today.
Video Marketing Strategy
The most effective video marketing projects start with a solid strategy. We walk you through the four fundamentals of strategy: what it’s for (S.M.A.R.T. objectives), who it’s for (audience personas), how they’ll see it (distribution and promo) and how to track results (KPIs).
creative concept development
Keeping your strategic objectives in mind, we help you develop the creative vision for telling your stories most effectively and engagingly to your video audience.
Script Writing and Storyboarding
Our talented writers can turn your vision and messaging into a detailed script or a storyboard depending on the project.
Location Scouting and Management
Whether it’s for a simple corporate interview or a complex commercial shoot, our team will scout out the right locations to tell your story and take care of bookings, permits and other logistics.
Talent Casting and Management
For video content that requires acting talent, we’ll put out the casting calls, narrow down the list, take care of auditions and hiring, and prep the hires for the shoot.
shooting packages
As a full-service production company, we offer all the equipment, crew talent, and technical expertise you’ll need to get stunning footage. We offer packages ranging from individual videographers, with simple setups, to full crews to manage complex projects.
Directing (and interview subject coaching)
A good director ensures that shoots come together flawlessly to deliver on your vision. Our director roster includes top-notch award winning commercial and narrative talent with experience executing for brands large and small.
Editing: Video and Sound
We harness the power of the Adobe Creative Cloud suite of editing programs (Premiere Pro, After Effects, Audition) as well as powerful plugins like Mocha an Da Vinci to polish the raw video and audio into a beautiful finished product.
motion graphics and vfx
Our post-production team creates slick, on-brand logo intro and outros, illustrative overlays, and other elements such as lower thirds titles and text. We also offer basic special effects work.
Results Tracking and Optimization Support
Our primary goal is to deliver results for your business or organization. So, we also help you determine and track the right key performance indicators to measure results and we will help you set up and manage the right digital analytics tools for the job.
White label video production
If you are a marketing agency or production company that needs to outsource any aspect of a video project, we also provide white label production services.
Strategic Video Content for Digital Marketing
We produce strategic video content designed to optimize engagement at every stage of the sales funnel, and across all of your digital platforms.
Entertaining brand trailers
How-to videos
social video formatting
Commercials
Lifestyle videos
our simple but effective process
Our video production process involves six simple stages designed to deliver the measurable results you expect.
step one: strategy
Strategy is the foundation of effective video outcomes. We offer audits of your digital platforms and help you answer the following questions: what is the specific objective, who is the specific audience, how will you promote and distribute, and what KPIs and tools will you use to measure success.
step two: creativity
With a strategy in place, we craft a creative vision to fit the objectives, audience and distribution method. Check out our sales funnel above for an overview of the types of video content that we create to fit your strategy. We are more than video producers: we’re professional communicators and storytellers.
step three: planning
We handle all aspects of pre-shoot planning including finding and booking the best locations, talent casting, permitting, set design and preparation and equipment rentals.
step four: shooting
From the most elaborate commercial productions to simple interview-style shoots, our fully-equipped team of videographers, directors, lighting designers, audio technicians will make sure you come away with stunning footage.
step five: editing
We harness the power of the Adobe Creative Cloud suite of editing programs (Premiere Pro, After Effects, Audition) as well as powerful plugins to polish the raw video and audio into a beautiful finished product.
step six: follow up
Our primary goal is to deliver results for your business or organization. So, we also help you determine and track the right key performance indicators and analytics tools to measure and track progress towards your objectives. We can also help you learn how to use this data to optimize your content to respond to viewer behavior.