Shoestring created a narrative that showed how the SelfieStyler app “brings the runway to you”. To convey a sexy, fun brand image, we dressed up a runway model like a delivery woman and had her deliver a stand designed to help app users capture their dimensions with their smartphones. Actresses then took turns virtually trying on clothes. We employed a quick change special effect to show the clothes magically appear on the actresses as they swiped through items on their phones.
