SelfieStyler (Now MySureFit)

A demonstration of the magic of a tech startup that helps women ensure that the clothes they buy online fit right every time — before they order.

The Problem

Help an app startup convey the magical ability of their product to help women virtually try on clothes before they purchase them. Provide a high end production value on a modest budget.

The Solution

Shoestring created a narrative that showed how the SelfieStyler app “brings the runway to you”. To convey a sexy, fun brand image, we dressed up a runway model like a delivery woman and had her deliver a stand designed to help app users capture their dimensions with their smartphones. Actresses then took turns virtually trying on clothes. We employed a quick change special effect to show the clothes magically appear on the actresses as they swiped through items on their phones.

The Results

While the campaign is still in progress, the clients loved the product.