When Urban Electric Power was on the verge of releasing its new line of revolutionary alkaline batteries for home backup power, they reached out to ReelSmart to commission a marketing video to explain their innovative technology to potential customers. At the time, the company was in the final phases of preparing its devices for commercial production, and with a limited budget and only working prototypes available for filming, we had to seek an alternative solution for portraying the device at work in a home environment.
For the Ohm video the obvious solution was an animated tech explainer video. The video needed to portray a variety of scenarios (e.g. a power outage, users interacting with a final model in a home environment, and some aspects of the technology) that would have been too expensive to capture with a live action video. But with an animation we were able to portray all of these things in a short upbeat, engaging video, at a fraction of the cost.
In the end, ReelSmart delivered a bright, upbeat explainer video that captured all of the benefits of this unique backup power device.
