Lumos

No words required to show off the brilliance of the “next generation” bicycle helmet. So we took the product out for a spin on the streets of NYC.

The Problem

Showcase the unique features of the client’s innovative cycling helmet with built in safety lighting features. Convey to an overseas audience that this is a product that is popular in hip metropolitan settings such as NYC.

The Solution

We took the Lumos helmet out for a tour of the streets of Brooklyn, employing a simple narrative in which actors rode their bikes down to the Brooklyn Bridge waterfront to meet friends for ice cream. Along the way we showed the helmet’s safety features — break lights, headlights, turn signals, app connectivity — in action.

The Results

The commercial helped Lumos reach new customers in their Australian and New Zealand markets.

Services

Site Scouting
Site Permitting
Talent Recruitment and Direction
Videography, Lighting
Full-Service Post Production

Equipment

Canon Cinema Cameras
Dracast LED Lighting
Vehicle-Mounted Camera Rig
Ronin Gimbal Stabilizer
Bicycle Camera/Light Mount
Manfrotto Fluid-Head Tripods

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Shoestring Videos is now ReelSmart!

Shoestring Videos is now ReelSmart Productions! Our name has changed to align better with our mission of serving NYC and beyond with smarter, more effective video production and video consulting solutions.