No words required to show off the brilliance of the “next generation” bicycle helmet. So we took the product out for a spin on the streets of NYC.

The Problem

Showcase the unique features of the client’s innovative cycling helmet with built in safety lighting features. Convey to an overseas audience that this is a product that is popular in hip metropolitan settings such as NYC.

The Solution

We took the Lumos helmet out for a tour of the streets of Brooklyn, employing a simple narrative in which actors rode their bikes down to the Brooklyn Bridge waterfront to meet friends for ice cream. Along the way we showed the helmet’s safety features — break lights, headlights, turn signals, app connectivity — in action.

The Results

The commercial helped Lumos reach new customers in their Australian and New Zealand markets.