No words required to show off the brilliance of the “next generation” bicycle helmet. So we took the product out for a spin on the streets of NYC.
Showcase the unique features of the client’s innovative cycling helmet with built in safety lighting features. Convey to an overseas audience that this is a product that is popular in hip metropolitan settings such as NYC.
We took the Lumos helmet out for a tour of the streets of Brooklyn, employing a simple narrative in which actors rode their bikes down to the Brooklyn Bridge waterfront to meet friends for ice cream. Along the way we showed the helmet’s safety features — break lights, headlights, turn signals, app connectivity — in action.
The commercial helped Lumos reach new customers in their Australian and New Zealand markets.
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