FoodStorm + Fresh&Co

ReelSmart helped FoodStorm tell the story of how their catering automation software has helped Fresh&Co streamline processes and boost sales.

The Problem

FoodStorm hired ReelSmart to help them create an engaging video case studies from satisfied clients for use on their website. The videos needed to tell the client success stories in under 2 minutes and also be visually immersive — capturing the quality of Fresh&Co’s menu options and the sophistication of their operations. The goal was to create a video that would resonate with both the FoodStorm and Fresh&Co. brand images.

The Solution

ReelSmart worked with the client and Fresh&Co to carefully plan and execute a shoot at two Fresh&Co facilities in New York City: from planning, staging and directing the interviews, to staging and directing beautiful b-roll shots of Fresh&Co’s menu offerings and the features of a midtown Manhattan restaurant location.

The Results

Success in meeting the objective and surpassing client expectations for the deliverables. ReelSmart published the videos on May 18th, 2021 and will update here with performance stats in the coming weeks.


Pre-production: shoot planning, messaging strategy, hiring crew Production: Interview videography, b-roll videography, audio, lighting, direction, still photography Post-Production: Editing, color grading, audio enhancement, music track selection, logo animation, additional messaging/narrative guidance Promotion: best practice guidance for promotion, SEO, social media distribution, etc.


Video Camera: Canon C100 Mk II Lenses: Canon EF 16 – 35, 24 – 105 Photographic Camera: Canon 5D Mk IV Rigs: DJI Ronin MX gimbal, Easyrig stabilizer harness, 2x Manfrotto tripod, motorized slider Lights: 2x Dracast LED 500 Audio: Audio Technica ATW-1701/L System 10 lavalier microphone