CKA Managment

We produced this upbeat company culture and recruitment video for one of the largest owners of Wendys and Taco Bell franchises in the NY-NJ region.

The Problem

CKA needed a promotional video to encourage talented service industry professionals to join its growing family of restaurant employees throughout the New York-New Jersey region and beyond.

The Solution

We worked with the CKA team to develop talking points for the firm’s owners that would speak to the unique selling points of a career with their restaurants. To give the video an immersive feel, we shot the interview content in a newly renovated CKA Wendy’s restaurant in New Jersey. In addition to the professional interview setup our crew shot documentary-style b-roll of the Wendy’s as well as at a Taco Bell in New York. In post we enhanced the final 120 second cut with slick contemporary motion graphics, and a jazzy music track to drive home the video’s upbeat message.

The Results

CKA was thrilled with the final project, and will use it as the centerpiece of their new website when it goes live in late 2020 early 2021. Client’s review from Google: “Working with Keith to shoot the promotional video for our company was very turn-key and the final product was beyond our expectations. Keith understood our vision immediately and executed it to a tee. We strongly recommend Keith and the Reel Smart team to anyone looking for videography.”

Services

Pre-Production Location Visits
Messaging Strategy
Videography, Lighting, Audio
Interview Subject Coaching
Full-Service Post Production

Equipment

Canon Cinema Cameras
Dracast LED Lighting
Sennheiser Lapel Microphones
Ronin Gimbal Stabilizer
Manfrotto Fluid-Head Tripods

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