ReelSmart worked with the Cadwalader marketing team to develop a concept that focused on the stories of the allies and the ways they’ve gotten involved to boost the diversity programs. To promote the positive feel of the interview content we shot the interviews against an “infinite” white backdrop. Our team also traveled to the firm’s offices in DC and NYC to capture natural, cinematic b-roll to complement the overall narrative. To drive home key points we developed elegant motion graphic titles to appear onscreen during interview commentary, and we capped off the upbeat tone with an inspirational corporate soundtrack.
