Cadwalader, Wickersham & Taft

In 2018, Shoestring teamed up with Cadwalader to make a series of videos highlighting the expertise of the Am Law 100 firm’s legal professionals.

The Problem

Create a polished legal video with higher production value than the average talking head/green screen production and create a marketing tool to help attract new clients and get Cadwalader experts on cable news programs.

The Solution

Shoestring provided a multi-camera shoot against the stunning backdrop of lower Manhattan as seen from a Cadwalader conference room. To provide a high-end professional feel we created elegant opening and transition titles, complimented by ambient intro music.

The Results

The overall project is still ongoing, but the client has reported high praise for the initial work.


Set and Shot Direction
Lighting Design
Color Grading


Canon Cinema Cameras
ARRI Fresnel Lighting
Wescott Lighting Diffusers
Audio Technica Lapel Mic
Manfrotto Fluid-Head Tripods

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Shoestring Videos is now ReelSmart!

Shoestring Videos is now ReelSmart Productions! Our name has changed to align better with our mission of serving NYC and beyond with smarter, more effective video production and video consulting solutions.