Cadwalader, Wickersham & Taft

In 2018, Shoestring teamed up with Cadwalader to make a series of videos highlighting the expertise of the Am Law 100 firm’s legal professionals.

The Problem

Create a polished corporate video to promote the law firm’s internal diversity and inclusion initiatives and encourage non-diverse members of the firm to step up and be allies to diverse attorneys.

The Solution

ReelSmart worked with the Cadwalader marketing team to develop a concept that focused on the stories of the allies and the ways they’ve gotten involved to boost the diversity programs. To promote the positive feel of the interview content we shot the interviews against an “infinite” white backdrop. Our team also traveled to the firm’s offices in DC and NYC to capture natural, cinematic b-roll to complement the overall narrative. To drive home key points we developed elegant motion graphic titles to appear onscreen during interview commentary, and we capped off the upbeat tone with an inspirational corporate soundtrack.

The Results

The video was received with wide acclaim within the firm.