Create a series of ads that showcase the unique science-focused curriculum offerings that BPOS offers their preschool students. The challenge was to create short, engaging ads that capture the essence of the school and that were both informative for parents and fun enough for kids to enjoy. An additional challenge was shooting ads at the preschool locations during an active school day, without actors, relying only on the actual students and teachers as the “talent.”
ReelSmart developed an iterative commercial concept for a series 30 second ads, each of which would showcase a particular educational offering: robotics, botany, and animals/bio-diversity. The ads we developed could be promoted via a drip campaign on social media, and the iterative design allows us to introduce additional topical ads over time. The campaign has yet to officially launch, but these brand discovery ads will be deployed on social media (and possibly Hulu) with the goal of driving traffic to the BPOS website.